If I’m getting solid traffic, is it smarter to monetize with affiliate deals or build my own brand/platform?
Affiliate marketing typically offers a higher and more immediate ROI for poker traffic, with case studies reporting returns ranging from 130% to 370%. This approach is cost-effective, performance-based, and scalable, making it ideal for leveraging digital advertising and programmatic ad buying. In contrast, owning a poker brand requires significant upfront investment and time to build credibility and user trust, potentially leading to long-term gains but with higher risk and delayed returns.
