Apple Tests Deep Red Finish for iPhone 18 Pro & Foldable

Apple is testing bold new colors for its upcoming premium devices. This move signals a fresh design direction this year. Notably, the company is exploring a deep red finish. This color could debut on the iPhone 18 Pro models. Moreover, the shade appears richer than previous red versions.

According to Mark Gurman from Bloomberg, the tone looks more burgundy than bright red. Therefore, the finish feels more refined and professional. This approach aligns with the Pro lineup’s premium identity. Previously, Pro models avoided vibrant red finishes. However, this change could attract style-focused buyers instantly.

In addition, earlier tests included purple and brown shades. However, those tones closely matched the deep red concept. As a result, Apple may not release those variants. Instead, the company appears focused on perfecting one signature color. Consequently, the deep red option could become the standout choice.

Meanwhile, this red finish connects to Apple’s earlier partnership with PRODUCT(RED). Yet, the new version looks more elegant and darker. Therefore, it targets premium users rather than casual buyers. This strategy strengthens the Pro lineup’s exclusive appeal.

On the other hand, Apple plans a different approach for its foldable iPhone. The company will avoid playful and flashy colors. Instead, it prefers classic and timeless finishes. For example, space gray and silver remain top choices. These tones reflect professionalism and simplicity. Moreover, they complement the foldable design’s futuristic look.

Apple will likely reveal these devices in September. As excitement builds, color innovation becomes a key selling point. Furthermore, unique finishes help Apple stand apart from competitors. This decision also keeps the brand visually fresh. Ultimately, the deep red option could become Apple’s most desired Pro color.