Apple Services Achieve Record Breaking Growth in 2025 Across App Store, Music, TV, and More

Apple closed 2025 with historic momentum across its services ecosystem. The company reported exceptional growth, strong engagement, and global expansion. Moreover, millions of users actively embraced Apple’s digital platforms. As a result, Apple Services delivered one of the most successful years in company history.

Apple Services Deliver Unmatched Global Engagement

Apple confirmed that its services portfolio reached unprecedented usage levels worldwide. Notably, customers interacted more deeply across entertainment, payments, navigation, and fitness platforms. Meanwhile, innovation remained the driving force behind this success. Consequently, Apple strengthened its relationship with users across multiple touchpoints.

Eddy Cue, Apple’s senior vice president of Services, highlighted the milestone year. He emphasized customer enthusiasm and trust. Furthermore, he pointed to the growing demand for apps, music, shows, and secure payments.

App Store Sets New User and Holiday Records

The App Store achieved remarkable performance throughout 2025. On average, more than 850 million users visited weekly. Additionally, this activity spanned over 175 countries and regions. In the United States, annual visitor numbers reached an all-time high.

During the holiday season, engagement surged further. Specifically, the App Store recorded its highest-ever traffic between Christmas Eve and New Year’s Day. Therefore, developers benefited from increased visibility and downloads. At the same time, users discovered fresh apps and games effortlessly.

Apple TV+ Sees Major Streaming Growth

Apple TV+ experienced a strong rise in viewer engagement. In December, monthly usage reached a new peak. Total viewing hours increased by 36 percent compared to the previous year. Importantly, original titles fueled this growth.

Blockbuster releases like F1: The Movie attracted massive audiences. Likewise, Pluribus maintained steady momentum throughout the season. As a result, Apple TV+ reinforced its position in the streaming market.

Apple Music and Shazam Reach New Highs

Apple Music delivered its most successful year ever. The platform broke records for active listeners and new subscribers. Moreover, global music discovery accelerated at a rapid pace.

Shazam also played a key role in this growth. Each month, users generated over one billion song recognitions. Therefore, music engagement extended beyond listening into discovery and sharing. Consequently, Apple strengthened its influence within the global music industry.

Apple Pay and Tap to Pay Expand Secure Payments

Apple continued expanding its financial services worldwide. Apple Pay became available in 89 markets. More importantly, the service prevented over one billion dollars in global fraud. This achievement highlighted Apple’s focus on privacy and security.

Meanwhile, Tap to Pay on iPhone expanded into 50 markets. This feature enabled businesses to accept payments seamlessly. As a result, small merchants gained easier access to contactless transactions.

Apple Maps and Find My Enhance Everyday Navigation

Apple Maps introduced major upgrades during 2025. The Detailed City Experience expanded to new destinations. Cities like New Orleans, Singapore, and Monaco gained immersive 3D landmarks. Consequently, navigation became more visual and intuitive.

Additionally, the Find My app introduced broader airline support. The Share Item Location feature partnered with 36 airlines. Therefore, travelers tracked luggage more easily. This improvement reduced stress and improved travel confidence.

Apple Arcade and Fitness+ Expand Globally

Apple Arcade significantly expanded its gaming catalog. Over 50 new games joined the platform in 2025. These additions enhanced variety and player engagement. As a result, subscribers enjoyed fresh content consistently.

Apple Fitness+ also broadened its reach. The service launched in 28 additional countries and regions. Furthermore, it prepared for its debut in Japan early this year. This expansion made guided workouts accessible to more users worldwide.

Apple Podcasts and Apple News Break Audience Records

Apple Podcasts achieved annual records across multiple metrics. Listener numbers increased substantially. Episode plays and new subscriptions also hit new highs. Therefore, podcast creators reached broader audiences than ever before.

Apple News maintained its leadership position in key markets. It ranked as the most popular news app in the United States, Canada, and Australia. Additionally, it placed second in the United Kingdom. This success reflected growing trust in Apple’s curated news experience.

A Landmark Year for Apple’s Services Ecosystem

Overall, 2025 marked a defining year for Apple Services. Continuous innovation, global expansion, and user trust fueled record-breaking performance. Moreover, Apple balanced entertainment, productivity, and security seamlessly.

As Apple moves forward, this momentum sets a powerful foundation. Clearly, Apple Services remain central to the company’s long-term growth strategy.